Ezra Firestone - Smart Google Ads

04-Google Shopping Ads/01-“A Billion Shopping Experiences Every Day”.mp4

06-YouTube Ads/01-“Don’t Sleep on YouTube”.mp4

03-Google Search Ads/01-“Intent and Volume Are Really Just Understanding What Mode Someone Is In”.mp4

01-Crucial Cornerstones of Google Ads/02-“Why Your Business Needs to Beef Up Google Ads”.mp4

06-YouTube Ads/04-8 Winning YouTube Ad Templates.mp4

02-Preparing to Run Traffic on Google/12-Types of Targeting.mp4

02-Preparing to Run Traffic on Google/01-“Conversions Are the Oxygen of Those Campaigns”.mp4

08-Using Google for Full Funnel Marketing/01-“Our Most Successful Clients Are Spending More on Google Than Any Other Marketing Channels”.mp4

02-Preparing to Run Traffic on Google/03-Getting Familiar With the KPIs.mp4

06-YouTube Ads/03-7 Must Have Elements of a Winning YouTube Ad.mp4

06-YouTube Ads/05-Laying the Foundation with Remarketing.mp4

01-Crucial Cornerstones of Google Ads/01-The Goal.mp4

07-Display and Discovery Ads/07-Crafting Your Message Display and Discovery Ad Copy.mp4

06-YouTube Ads/07-YouTube Remarketing Strategies.mp4

07-Display and Discovery Ads/08-The Most Important Element of Image Ads Selecting Your Image!.mp4

07-Display and Discovery Ads/04-Display and Discovery Ad Types.mp4

05-Performance Max/01-“The More You Scale The More It’ll Start To Do Those Other Things Right”.mp4

05-Performance Max/07-Building Out Your Performance Max Campaign.mp4

07-Display and Discovery Ads/05-Using Display and Discovery for Top of Funnel Ads.mp4

02-Preparing to Run Traffic on Google/10-Getting Your Ass(ets) in Order Videos.mp4

05-Performance Max/05-Performance Max Strategies and Best Practices.mp4

03-Google Search Ads/11-Building Out Your Search Campaigns.mp4

07-Display and Discovery Ads/06-Display and Discovery Bid Strategies.mp4

02-Preparing to Run Traffic on Google/08-Getting Your Ass(ets) in Order Messaging.mp4

01-Crucial Cornerstones of Google Ads/03-Demand Generation v. Demand Capture.mp4

01-Crucial Cornerstones of Google Ads/06-Strengths and Weaknesses of Google Ads.mp4

08-Using Google for Full Funnel Marketing/03-Full-Funnel Perspective.mp4

06-YouTube Ads/09-Building Out Your YouTube Remarketing Campaign.mp4

02-Preparing to Run Traffic on Google/09-Getting Your Ass(ets) in Order Images.mp4

02-Preparing to Run Traffic on Google/02-Charting Your Direction.mp4

05-Performance Max/02-Performance Max and Your Marketing Funnel.mp4

03-Google Search Ads/13-Advanced Tools and Tactics.mp4

04-Google Shopping Ads/05-Elements of a Product Feed.mp4

03-Google Search Ads/12-Optimizing Your Search Campaigns.mp4

01-Crucial Cornerstones of Google Ads/04-Google Ads and Your Media Mix.mp4

03-Google Search Ads/02-Search Ads and Your Marketing Funnel.mp4

06-YouTube Ads/08-YouTube Bidding Strategies.mp4

03-Google Search Ads/04-Conducting Keyword Research.mp4

06-YouTube Ads/11-Building Top of Funnel Audiences.mp4

01-Crucial Cornerstones of Google Ads/05-4 Pillars of Google Ads.mp4

02-Preparing to Run Traffic on Google/04-Conversion Tracking.mp4

08-Using Google for Full Funnel Marketing/07-Leveraging Third-Party Tracking Tools.mp4

08-Using Google for Full Funnel Marketing/05-Balancing the Budget.mp4

02-Preparing to Run Traffic on Google/06-Attribution Models and Your Source of Truth.mp4

02-Preparing to Run Traffic on Google/11-Creating Remarketing Audiences.mp4

08-Using Google for Full Funnel Marketing/06-ROAS Based Budget Model Walkthrough.mp4

02-Preparing to Run Traffic on Google/05-Setting Up Your Conversion Tracking.mp4

04-Google Shopping Ads/02-Google Shopping and Your Marketing Funnel.mp4

03-Google Search Ads/10-Manual Bidding v. Smart Bidding.mp4

03-Google Search Ads/06-Segmenting Campaigns.mp4